![]() There’s a very real sense amid these updates that Google is trying to adapt its business to a world where users are often no longer starting their queries on its own platform, as they did in the earlier days of the web. The updated Google Search experience was one of several changes the company announced today at its Search On event, which focused on improvements to various Google products like Search, Maps, Translate, Shopping and more. And we’ll continue to do that,” Edwards said. ![]() “We index content and we return it when we think it’s relevant to the user’s results. The company today is downplaying any specific agreements it may have, though, noting that TikTok’s content is all indexable on the public web - which means, for now at least, Google can access it and present it however it sees fit. YouTube Shorts content will also be indexed in the same way, she added. The following year, The Information reported it was seeking search deals with Instagram and TikTok that would allow it to get the data it needs to index and rank videos. In 2020, it began piloting a feature that aggregated short-form videos from TikTok and Instagram into their own carousel in the Google app. The tech giant has been thinking about how to best showcase creator content in Google Search results for some time. ![]() In some cases, these visual search results will highlight YouTube, Instagram, and TikTok content, Google says. “This builds on our launches over the last year of introducing this really browsable visual-first results as well as continuous scroll on mobile,” noted VP and GM of Search Cathy Edwards, in a briefing ahead of today’s event. These aren’t presented as a list of links or in a text-heavy format, but rather in colorful, card-style blocks interspersed with media and imagery. If researching a place, for example, you may find photos, a small map showing its location, directions, weather and even short videos. These buttons don’t necessarily link to new features, but to Google’s services that may not be as well-known as they could be because they’ve not necessarily been well-highlighted in the past. ![]() Some of these are clearly aimed at younger audiences, like those who grew up Shazam’ing music or online shopping then saving images of favorite products, as well as those who are comfortable trying out newer technology, like Google Lens. Here, users will be presented with buttons that let users take quick actions to do things like translate text using their camera, solve a math homework problem, identify music, or shop from your screenshots, for example. To start, one new feature will introduce shortcuts to some of Google’s helpful tools directly on the home screen of the Google app, under the search box. The changes it’s introducing now show it’s taken some inspiration from how younger people use the web - preferring easily accessible and visual content, as well as more guidance as they begin to make queries. The update follows Google’s disclosure earlier this year of internal research which indicated younger people had begun turning to other services, like TikTok and Instagram, instead of Google to kick off their web searches. To accomplish this, the company is introducing a number of new features, including tools to drill down into topics and other changes that will make using search a more visual experience, highlighting maps snippets, imagery and even video in new ways. Google today announced it’s revamping the traditional Google Search experience to allow users to more naturally explore information.
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